Podcasts have truly captured the UK audience’s imagination, with the latest research revealing staggering growth. As of 2024, over two-thirds of UK adults have tuned into a podcast, with 42% now regular monthly listeners and 30% hooked weekly. What’s driving this surge? It’s not just the content—it’s the connection, the intimacy, the ability to listen anytime, anywhere.

For the 18-34 demographic, podcasts have become essential listening, with 41% engaging weekly. And it’s not just the young—interest is surging across all age groups, especially among those over 55, where monthly listening has jumped from 20% to 28% since last year.

Podcasts are proving to be a goldmine for reaching the coveted 35-54 age group, with nearly half now listening monthly. Meanwhile, women are joining the podcast wave in record numbers, with 39% listening monthly—up significantly from 2023.

In a media landscape cluttered with options, the data is clear: podcasts have carved out their own space. Whether it’s the top 25 shows reaching nearly half of all weekly listeners or the rise of newcomers like Gen Z, who now make up 38% of new weekly listeners, the podcast revolution is here to stay.

For creators and marketers alike, the message is simple: if you’re not in the podcast game, you’re missing out.

This data was originally reported by Edison Research. You can read the full press release here.